Rexam Personal Care worked in conjunction with its new Buffalo Grove Innovation Center and its worldwide teams to develop a new design for lipgloss applicators. The international teamwork of Rexam Personal Care Division project groups, which includes ideation from the new Innovation Center in Chicago, marketing in France and development in China, has led to the creation of what the company calls “the first significant lipgloss applicator category advance in decades.” Rexam further says the development underscores its ability to seamlessly manage cross-functional teams.

The initial collection, named Glossy Days, includes eight patented lipgloss applicators, each with its own unique visual and tactile appeal. Promotional demonstration tools – which utilize fun illustrations of fresh, fashion-forward young women to communicate real end-user lifestyle scenarios for Glossy Days applicator usage in an entertaining fashion – enhance the Rexam-customer partnership.

Rather than a simple brush, or flocked tip, each Glossy Days applicator’s design geometry and material – soft, transparent and flexible – is designed for clean, comfortable, elegant and fun usage that enhances the consumer experience with a unique tactile sensation, and provides perfect makeup results. In addition, a flexible wiper is designed to permit easy and efficient application.

Available for a selection of Rexam stock products and fully customizable as well, the Glossy Days collection will be refreshed every nine months.

Luxe Pack Booth E6